Why Is Walmart Trying To Make The ‘Crotilla’ The New Cronut?

In the latest edition of “why is this happening,” Walmart is mashing up two boring foods in an attempt to make them trendier. Meet your newest nightmare: the Crotilla. 

Pronounced “crow-TEE-ah,” the flaky food is a combination of flour tortillas and crescent rolls. According to a press release from Walmart, the Crotilla is “destined to be the hottest mashup since tweens started asking for Labradoodles.”

A hotter mashup than a Labradoodle? Not possible. Tweens ― maybe.  

The Crotilla is perfect for brunch or brinner, according to its press release, and can be used to make everything from “breakfast sandwiches and flatbread pizzas, to exciting salad sides and inventive desserts.” Currently for sale in 800 Walmart stores, a pack of eight retails for $3.98. 

The creation is an obvious play on Dominque Ansel’s 2013 masterpiece, the Cronut. This perfect pastry retails for $5.75 apiece, along with travel expenses to New York, London or Tokyo.

Over the past few years, many people have tried to replicate the success of the Cronut with ripoffs like the Crogel and Crognet.

Introducing our May Cronut® for New York: Raspberry Earl Grey with Earl Grey Sugar. Homemade raspberry jam with creamy Earl Grey-infused ganache, finished with Earl Grey sugar for a hint of added citrus bergamot flavor. Starts May 1st, just in time for Mother's Day, at #DominiqueAnselBakery. Pre-orders for May launch today at 11am at www.CronutPreorder.com. Large order requests can be emailed to us at info@dominiqueansel.com. #Cronut #Soho

A post shared by dominiqueansel (@dominiqueansel) on Apr 17, 2017 at 7:14am PDT

Will the Crotilla be successful? We’ll have to wait and see. 

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