Snap, the parent of Snapchat, will be listing on the New York Stock Exchange, TechCrunch has confirmed. The news was firstreported bythe Wall Street Journal.

This means that you can expect to see a big Snapchat banner on Wall Street and that executives will probablybe ringing the opening bell when the company debuts, likely in March.

The move sends the message that Snap wants its IPO to appear more like Twitters than Facebooks, which went public on the Nasdaq with some difficulties.

Its also a big victory for the NYSE, after seeingmost of 2016s tech listings go Nasdaq. The two had been competing head-to-head for several prior years.

Apple, Alphabet, and Amazon all listed on the Nasdaq, the exchange that becameassociated with tech for decades. But the NYSE has been inching in on their space, claiming companieslike Alibaba and Square.

In an effort to continue its association with the tech community, the Nasdaq opened up its Entrepreneurial Center in San Francisco in 2015. Run by a separate non-profit, the group mentors up-and-coming startups and also provides a West Coast location for ringing the opening or closing bells.

The Nasdaq also has its own index, called the Nasdaq 100, which incorporates many tech giantsincluding Microsoft, Intel andeBay.

Snap is expected to reveal its IPOfiling later this week.That would mean the investor roadshow is slated to kick off inlate February and thepublic debut would happen in early March.

Both the New York Stock Exchange and the Nasdaq were unable to comment on Snaps listing plans.

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