Weve all squeezed a fruit to see if its ripe. What if you could gauge its exact calorie count and sugar and fat content while you were at it?
A startup in Israel called Consumer Physics has developed a keychain-size device called the SCiO that can shoot a beam of light at, say, an avocado and instantly tell you just that.
Above, Hello World host Ashlee Vance takes the SCiO for a spin in a Tel Aviv market, joined by Consumer Physicss chief executive officer, Dror Sharon. They zap cheese, meat, and even a dog to figure out what makes them tick. Beyond analyzing food, the SCiO can spot watered-down fuel at the pump and even tell counterfeit drugs from real ones.
The device plays to Israels strength in computer chips. Consumer Physics has taken a big, boxy piece of scientific equipment known as a spectrometer and shrunk it down to a chip the size of a coin. By coupling the chip with a near-infrared light, the SCiO can stir up the molecules in an object and tell a story about its makeup. It has already caught the publics attention through one of the biggest Kickstarter campaigns in Israels history, and Sharon hopes the technology will soon be small enough to fit in everyones cell phone.
Check out full episodes and more clips from the Hello World series here.
Read more: www.bloomberg.com
