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If theres one word that can describe Viva Technology (or VivaTech for short), its that its a ginormous conference. While it was just the first edition last year, 45,000 people made their way to Paris to talk about all things tech. VivaTech is back again this year, June 15-17.

Last year, Mike and I didnt know what to expect. But I think its fair to say that it was a good conference. As Mike wrote last year, VivaTech is somewhat akin to a TechCrunch Disrupt, but with a broader mix of corporate and government involvement.

VivaTech is co-organized by the advertising company Publicis and major newspaper Les chos. Last year, 5,000 startups, 6,000 CEOs, 250 investors and 5,000 students were there at some point during the three days of the conference. There were a ton of startup booths, as well as eight stages.

And the team behind VivaTech plans to do just that once again. Everything will be refined, as the conference was organized quite quickly last year. So this time, they have more time to prepare and line up their speakers and startups.

Today at the lyse Palace, French president Franois Hollande, French digital minister Axelle Lemaire, Publicis, Les chos and a bunch of other people introduced the event. It was a big splashy event with around 200 people from the tech ecosystem.

The first time I heard about VivaTech, I thought oh no, not yet another big thing, Axelle Lemaire said. But she then said that France needed a major tech event to compete with other countries.

Today, VivaTech is clearly a success. Thats why they want to do it again, but this time, theyll pay attention to details to turn it into a community venture so that it can become a major innovation event in France and across the world, she said.

She then listed many of her initiatives as digital minister. Ive covered many of them on TechCrunch La French Tech, the French Tech Ticket, the French Tech Visa, the Digital Republic bill, the gender diversity initiative and more.

French president Franois Hollande spent most of his speech making jokes he only has a couple of months left as the French president after all. Maurice Lvy is good when it comes to communication, and I should have talked with him more often, he said.

France is the second European country for startup funding rounds, Hollande said. And weve been first for the number of transactions since January.

Five years ago, when I heard about [the CES conference] in Las Vegas, there were very few French startups. Today, were the second biggest country. And we hope that we can become the first one in a few years the president of the U.S. is helping us.

Its weird that French politicians have been fascinated with CES like its the ultimate tech event. There are many tech events out there, but somehow CES is the gold standard for ministers, political candidates and French presidents.

Hollande also listed all the reasons why France has become more favorable for startups. Arguably, it has never been easier to create a startup in France, and he hopes that the next French president is going to follow the same path.

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Other speakers included VivaTechs co-directors Julie Ranty-Dchelette and Maxime Baffert. They announced the first partners of Viva Technology. Maurice Lvy announced some of the first speakers, such as Peter Fenton from Benchmark, Eric Schmidt from Alphabet, Daniel Zhang from Alibaba and Dan Schulman from PayPal.

In short, VivaTech 2017 is going to be like VivaTech 2016, but more polished. There will be fewer stages, so the content should be more focused. There will be big companies like AccorHotels, Air France KLM, Carrefour, LVMH, TF1 Group and more. And finally, there will be thousands of entrepreneurs.

Les chos CEO Francis Morel was also on stage to talk about the event. And LVMH CEO Bernard Arnault was also at the event. At first I didnt really understand what Arnault was doing there, but then I remembered that Arnault is the main investor in Les chos.

At least it was a good opportunity for a family photo with Lvy, Hollande and Arnault:

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