Technology and music have become more intertwined over the past decade, and music and philanthropy often go hand in hand. Shells #makethefuture initiative is working with some of todays biggest names to raise awareness of the power of cleaner energy, and how some modern technepreneurs are making movements in this space.
Creating a stable future with access to more and cleaner energy is at the heart of Shells #makethefuture campaign, and this year has seen the company team up with six award winning musicians from around the world and half a dozen innovative startups to promote the importance of cleaner energy and work towards a future to be proud of.
Best Day Of My Life is a collaborative fusion of music and video from Jennifer Hudson, Steve Aoki, Luan Santana, Pixie Lott, Yemi Alade and Tan Wei Wei that showcases six of todays innovative startups that are tackling the way we create and consume energy. They are paving the way for cleaner energy to become a part of our everyday lives across the globe, and their bright ideas are already making waves.
Shells commitment to empowering the future of clean energy breaks the fourth wall of their Best Day Of My Life video the companys work with innovative cleaner energy pioneers promotes and supports the energy ideas of the future.
Find out more about each of the innovations featured in the video and watch it for yourself below.
bio-bean are turning one of your favourite pastimes into biofuel. The UK alone throws away 500,000 tonnes of waste coffee grounds each and every year, and bio-bean are turning those grounds into an energy boost of a different kind by creating biofuel with the waste.
Aiming to provide sustainable energy to those billions of people worldwide who live off the grid is at the heart of Gravity Lights creation, which uses the force of gravity and a bag of rocks to bring affordable light to those who need it.
Pavegen are quite literally taking a step towards revolutionising the way we power our cities their innovative tiles harvest the kinetic energy from footsteps!
Another pioneer in transformation, MotionECO is turning your waste cooking oil into biodiesel for the transportation sector. Imagine powering a car from the waste of a deep fat fryer!
In a country that sees an abundance of sunshine, harnessing the power of the sun to bring affordable electricity to low-income families in the favelas of Rio de Janeiro is a no-brainer. Insolar are making a difference where its needed more than ever.
For over 70 years Shell has brought together the brightest progressive talent in the energy field in competition to create energy-efficient vehicles. Each year is more exciting than the last, repeatedly pushing the boundaries of what is achievable on just one litre of fuel.
The interactive Best Day Of My Life video gives us an insight into how these initiatives are steering our planet in the direction of the cleaner, more energy-efficient future that Shell is looking to make a reality for all. And Shells collaboration with musicians goes beyond a music video: in the coming months the innovations showcased in the video will come to life in different communities around the world. Creating smarter energy solutions is important to everyone the future is created in the present. Take the pledge today and you too can follow the journey to #makethefuture.