Twitter on Wednesday rolled out a new live video product that shows tweets alongside live video.
From what we can tell, the feature is first being used by the official Wimbledon account. As noted by Twitter investor Chris Sacca, the view shows live video (which includes play-by-play commentary and interviews) alongside relevant tweets with the #Wimbledon hashtag.
The stream is from “Live @ Wimbeldon,” which includes interviews, highlights and non-live match play. No live games are being shown.
Ryan Hoover, founder of Product Hunt, noticed that the URL structure for this kind of product is twitter.com/i/live.
The Wimbledon livestream is brought to you by Wimbledon and ESPN and there is a link on the stream page for users to watch the event live via ESPNs ESPNPlayer.
A spokesperson for Twitter said in a statement to Mashable: “Twitter is increasingly a place where people can find live streaming video, and that includes exciting sporting events like Wimbledon. This livestream is an extremely early and incomplete test experience, and we’ll be making lots of improvements before we launch it in its final form.”
Preview of whats to come?
Twitters commitment to live video is well known, but this could be our first shot at seeing how the social network intends to bring the greater conversation that take place around live events into live video feeds.
Live sports became a central piece of this push in April when it won the digital rights to stream 10 live Thursday night NFL football games, as well as pre- and post-game shows as well as some behind-the-scenes looks.
Those rights had been closely watched as many thought that Facebook or Google might be interested in dipping their toe into live sports with the limited Thursday package, which only lasts for one year.Sports rights are usually sold in long, expensive, multi-year packages that are usually only sustainable for broadcast and major cable companies that know they can bring in big advertising dollars or subscription fees.
Weve been curious about how Twitter would showcase video alongside tweets. Now it seems like we have an idea if not a very basic one for now.
It will be interesting to see how other media companies use Twitter for live events.
Would you watch video this way? Let us know in the comments.