Will Ferrell is here to remind you that technology can be terrible.
A new PSA campaign, produced by Common Sense Media, features the Emmy-winning comedic actor being unable to put down his phone and making his family’s attempt at “device-free dinner” incredibly awkward.
The campaign was released in tandem with the San-Francisco-based nonprofit’s most recent media use census.
The report found that that children 8 years old and under spend a whopping 48 minutes a day staring at a mobile screen. It also found that 42 percent of children now own their own tablets.
Both of these figures show a stark increase from previous years. These hilarious yet somber ads show us that maybe we should be, uh, doing something about this.
Common Sense Media hopes these ads will encourage families to have device-free dinners of their own.
The organization’s website contains tips to plan a successful device-free dinner. For example: Establish consequences if your kids are using their phones too much. And maybe don’t invite Will Ferrell over.